As community banks look for ways to differentiate themselves from their competition, their product mix is a great place to start. For many, their products have lost their appeal with old school names and features.
During their rebrand, FNB Bank in Kentucky revamped their retail and business product offerings with new names and features. A new checking+savings bundle branded the YourStart Bundle was launched. Featuring premium interest rates, free nationwide ATMs, a Your Swipe round up feature and more, if you crunch the numbers, this bundle crushes it.
An integrated advertising campaign to market YourStart was launched in FNB’s markets and included print, radio, TV as well as advertising on digital and social media channels. A branch incentive program was also introduced to employees encouraged to open the YourStart Bundle.
“EMOTIONAL CONNECTION IS A POWERFUL WAY TO LINK THE HEART OF YOUR TARGET MARKET WITH THE SOUL OF YOUR BRAND.”
As Zig Ziglar believes, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”
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