When banks go digital, everyone wins. Most of us now depend on the convenience of paying our bills online, and many of us routinely make a variety of bank transactions from our smartphones. Banking has clearly gone digital but do customers feel more connected? As a community bank, The Citizens Bank in Mississippi has looked for new and innovative ways to stay connected with their customers for over 100 years, in person or via digital channels. To get ahead of the digital curve, they decided to be one of the first to roll out the latest in digital banking technology: Interactive Teller Machines or ITM video banking.
To make the most of their large investment, they turned to Hip Brand to create excitement for the year-long ITM launch. We suggested they name their ITMs for greater branding and TCB Live Tellers were born. A logo, video, branded wraps for the new ITM machines, fun radio spots and a variety of in branch and online ads and graphics are ready to help drive the 2017 push.
The messaging of the multi-faceted campaign focuses on how Citizens is using technology to address their customers’ changing needs, while upholding their focus on best-in-class customer service. The campaign positions the bank’s TCB Live Tellers as a new facet in the timeline of banking innovation and the personal connection they expect from a local bank.
“GO DIGITAL BUT DON'T FORGET BANKING'S HUMAN FACTOR.”
The American Banker writes that if you build your bank's future on the idea that digital banking will solve everything, you are looking in the wrong direction. Instead of asking how you can digitize banking, you should ask how your bank can be relevant to the everyday life of your customers.
If so, why don’t you get in touch with us so we can talk about your projects.