CITIZENS SPIRIT TAILGATE

WE'RE SCOUTING TOP FANS
Vision.

An Alabama community bank deeply rooted in the life and culture of the small towns it serves wanted to tap into the spirit of Friday night hometown football.

Solution.

Hip Brand created a Tailgate Event Branch Kit customizable by each branch's marketing coordinator leading up to their town's big rivalry game. The kit consisted of a planner and templates for creative, attention-getting in-branch POP, posters, tickets, newspaper ads, radio scripts, press releases, a social media plan and an event day photo booth..

Impact.

The first annual Citizens Spirit Tailgate Party & Giveaway was a big success in scouting top fans and building community spirit and pride. The campaign created a solid foundation for turning the bank’s tailgate events into yearly traditions.

“MAKING YOUR WEB SITE RESPONSIVE IS A SMALL PRICE TO PAY TO REACH ALL THESE PEOPLE.”


Forbes.com reported that 5 billion will use mobile phones by 2017. If you’re not providing a mobile-friendly experience for your customers, they’ll bounce off your website and go to your competitor whose website is easier to use.

Are you impressed?

If so, why don’t you get in touch with us so we can talk about your projects.