SWEET GEORGIA BREEZE

WHEN YOUR CUSTOMERS ARE NEIGHBORS
Vision.

To celebrate the sweet life in South Georgia and their customers, PrimeSouth Bank headquartered in Waycross, Georgia, was making plans to host their annual Customer Appreciation Day.

Solution.

What makes banking a breeze is that PrimeSouth gets to serve their neighbors, not just their customers. The Sweet Georgia Breeze Customer Appreciation Day served up sweet tea and cookies and great coastal giveaways. A Facebook tie in featured a YETI cooler giveaway and attracted a few hundred new fans.

Impact.

To communicate the fun day to their local markets, in-branch posters, drive thru save the date invites, advertising on Facebook and local radio spots were used. PrimeSouth employees and customers got to bank on a fun day as they celebrated great local banking and the sweet life on the South Georgia coast.

PLAY RADIO SPOT
PLAY RADIO SPOT

“Eighty-four percent of consumers agree brands have a responsibility to make the world better.”


Companies need to stand for something with purpose and brands have a responsibility to make the word better. According to Arvind Raman, senior brand journalist of McCann Truth Central, “We can’t be driven by data or analytics. In the end game, if we don’t have a real strong purpose, a higher calling, and inspiration, you can analyze and data yourself into oblivion.”

Are you impressed?

If so, why don’t you get in touch with us so we can talk about your projects.