The Citizens Bank believes there’s no more satisfying investment than a child’s future. And none with greater returns. That’s why they launched Sprout and why they invest the first $100 for a customer’s newborn to age six months.
On the digital front, an impactful, touching video is at the center of the branding. Sprout is also promoted via in branch POP, web banners, advertising and social media that have the same look and message as the video.
Designed to build an emotional connection with parents, Sprout’s message also speaks to customers without small children who want a bank with values they can relate to. Sprout is truly the account that never stops growing.
“SOCIAL MEDIA HAS BECOME A LEGITIMATE SERVICE CHANNEL FOR BANKS.”
Social media is no longer just a vehicle for customers to vent about poor experiences or praise their bank for exceeding expectations…it has now become a legitimate service channel.
If so, why don’t you get in touch with us so we can talk about your projects.