For small businesses looking to start a business or expand operations, there are attractive benefits to working with an SBA Preferred Lender such as less red tape and more ties to the banking industry. Southern States Bank turned to Hip Brand to market their Preferred Lender Status to these prospects in key demographic areas.
Small business owners are searching online for financing solutions. After extensive keyword research, we launched a Pay Per Click and online display advertising campaign targeting the types of business owners who benefit from SBA lending. On the campaign landing page, we highlighted the value of the Southern States Bank SBA lending team headed by Laurence Leopold who started out as an attorney with the SBA and brings a real inside perspective to working with customers.
The SBA Lending landing page has become the second most visited page on the Southern States website. The campaign has grabbed the attention of over 2,000 prospective borrowers giving them the message that they deserve an SBA lender that will help their small business become big business.
“SEARCH ENGINE MARKETING IS ONE OF THE MOST EFFECTIVE WAYS TO GROW YOUR BUSINESS IN AN INCREASINGLY COMPETITIVE MARKETPLACE”
As WordStream reports, with millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
If so, why don’t you get in touch with us so we can talk about your projects.