As digital banking services continue to grow, including expanding to serve business customers, FirstBank in Tennessee rolled out a mobile banking app for their business customers to add a competitive advantage to their already great business banking. To roll out the new app, they turned to Hip Brand to create a branded product kit to help make the launch a success.
What the new FirstBank BUSINESS App does for users is keep business on the fast track. That’s why to introduce the new app to FirstBank business customers, we created a look that blends digital innovation with relaxed business people who can now keep a close watch on their cash flow while on the go. The radio spots grab attention with a fun concept that plays off the app’s appeal to customers who always have business on their mind.
The in branch printed materials including posters, tent cards and rack cards are designed to be distinctive and stand out creating momentum for business banking. Rounding out the kit are graphics for social media and the web to communicate the new app seamlessly across marketing channels.
“PUT THE FOCUS ON THE PEOPLE, NOT THE PRODUCT.”
Rarely do you hear Steve Jobs talking about the various features of Apple products. Instead, he goes out of his way to emphasize how the product affects you. When you launch a product, don’t just talk about what it does or why it’s superior but rather show your customers how it’s going to make their lives better. That’s what gets people excited.
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