A tech-savvy Mississippi community bank wanted to drive both their existing and potential customers to their newly launched responsive web site viewable across devices.
Hip Brand had the idea to tie in and, at the same time, grow the bank's Facebook page through a promotion where fans had to "hunt" for the answers to win by clicking through to the new web site. The campaign also softly promoted the bank's new mobile deposit app with both online and in-branch advertising.
Traffic to the new web site doubled during the two-week promotion leading up to Easter. High participation in the Fun Hunt led to the bank's Facebook fan base growing by 27 percent. A subsequent Facebook promotion that grew the bank’s fan base by almost 300 percent (from 2,200 to 6,000 fans) centered around the bank’s responsive new online banking and an iPad Mini Giveaway.
“ADVERTISERS ARE NOW SPENDING MORE MONEY ON DIGITAL THAN BROADCAST.”
The Interactive Advertising Bureau announced that marketers spent $42.8 billion on U.S. online advertising in 2013, surpassing the $40.1 billion they spent on network television.
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