With technology radically changing the way customers interact with their banks, Cadence Bank recognized the powerful role a smart digital strategy would play in launching digital products.
As a marketing group experienced in working with financial institutions, we advised Cadence to be a leader, instead of a follower. Too many banks were leaving innovation and branding behind as they retooled to join the digital era.
The new Fluent by Cadence suite of products is branded and marketed via a sleek online microsite that makes enrollment as close and user friendly as the viewer’s smart phone. In branch marketing tools including brochures and point of purchase reinforced the brand message of accessibility and fluency.
“CMOs have gone beyond marketing and are becoming masters of innovation.”
Razorfish CEO Peter Stein tells Adobe Summit attendees that chief marketing officers not only need to lead the marketing function, they are also responsible for thinking about new products and services, and what’s next in a digital world.
If so, why don’t you get in touch with us so we can talk about your projects.