FirstBank had purchased Northwest Georgia Bank. Both banks go back a century in the communities they serve and FirstBank wanted to welcome their new bank family in a memorable and fun way.
The conversion was set for Memorial Day Weekend and Hip Brand was hired to create a series of in branch and community welcoming events. A FirstBank First Days of Summer event was concepted that included a Staycation Giveaway to promote the local character of a great community bank.
Going beyond the typical event planning, we included local vendor Milk & Honey, who brought their gelato cart to each branch for Sweet Treat Fridays. We promoted FirstBank’s old-fashioned banking values by giving away vintage style ice cream makers. Radio, online ads leading to a campaign landing page and a Facebook promotion rounded out the campaign with messaging that was uniquely fun and distinctive for this market.
“EVENT MARKETING IS ENTERING A GUERRILLA ERA WHERE THE PHYSICAL AND THE VIRTUAL CROSS PATHS.”
Consider one of McDonald's most popular event marketing campaigns—McDonald's Monopoly. According to the company, the promotion increases the chain’s revenue upwards of 5% month-over-month. Recent years have unveiled a new dimension to the game—iteractive Monopoly, where consumers can win even more prizes by registering their game pieces online.
If so, why don’t you get in touch with us so we can talk about your projects.