FirstBank has made a name in real estate that makes them the bank of choice for Middle Tennessee’s Top Residential Builders. They partnered with Hip Brand to strongly communicate this selling point in a fresh new way.
As the lead sponsor for the Nashville Business Journal’s Power Leaders in Real Estate, a full page, four color ad placement was reserved which would give FirstBank a prominent position in the event’s pull out section. Our creative strategy positioned FirstBank as the “lender of choice” for 8 out of 10 Top Middle Tennessee Builders. We reinforced this message by highlighting the power local bankers lend to the communities they serve.
Using Nashville skyline images, we helped FirstBank build a real connection with prospective business customers. Striking online banner ads on the business journal site drove traffic to a distinctive campaign landing page featuring the direct contact information for FirstBank’s Nashville area business bankers and lenders.
“MANY BELIEVE INFLUENCER MARKETING TO BE THE NEXT BIG THING IN ADVERTISING.”
According to AdWeek’s SocialTimes, the rise of the social media influencer creates a world of possibilities and opens up a new channel for brands to connect with consumers more directly, more organically, and at scale.
If so, why don’t you get in touch with us so we can talk about your projects.