Because college students bring something extra to education, The Citizens Bank wanted to bring something extra to help parents save for college. After all, their passion is our bonus.
We named the new savings product College Bonus Savings because the account provides a $1,000 bonus when students turn 18 on top of interest earned. A video is at the heart of the branding and features new graduates talking about their passions: a chef, a nurse, a teacher and a farmer.
While College Bonus Savings promotes a great new savings product, it also touts the advantages of banking with a community bank. One that invests in the future of their hometowns.
“2015 WILL BE THE YEAR OF HUMAN FOR DIGITAL MARKETERS.”
DJ Waldow, digital marketing evangelist for Marketo, believes that gone are the days of corporate-speak messaging and dull, boring campaigns. Instead, we'll begin to see more marketers incorporate human-speak into their messaging -- videos, pictures, humor, and human!
If so, why don’t you get in touch with us so we can talk about your projects.