CHILDREN’S HOSPITAL

THE LOST BOYS
Vision.

In 20 years, boys born with Duchenne muscular dystrophy will be gone. The Children’s Hospital of Alabama launched the Pediatric Muscle and Nerve Program to focus on providing the latest treatments, the most comprehensive care and most importantly: hope.

Solution.

To build the state of the art care team right here in Alabama, funds were needed. A fundraising package was designed to build an emotional connection with those able to give.

Impact.

Still underway, important funds are being raised. “At the end of the storm, there is a golden sky.”

“Stories matter in life and in marketing.”


As Susan Gunelius, a contributor with Forbes writes, “The reason is simple. Great stories make people feel something, and those emotions create powerful connections. Stories are the perfect catalyst to building brand loyalty and brand value.”

Are you impressed?

If so, why don’t you get in touch with us so we can talk about your projects.