Video brings products to life in a way that other communications channels can’t deliver. Mississippi’s leading community bank, The Citizens Bank, has embraced video as a way to effectively market their banking products and communicate their unique benefits and features.
Hip Brand specializes in videos that grab attention but also capture a brand’s essence even when budgets are limited. For Cash Stash, we creatively used photography and branded graphics along with a strong concept to capture the essence of the product and the bank’s brand.
Brands that successfully market to Millennials are primed for profit. According to experts, Gen Y will spend more than $200 billion starting in 2017 and $10 trillion in their lifetimes. To tap into that spending power, brands need to meet Millennials where they already are – and increasingly, that’s video on mobile and social channels.
“VIDEO IS AN EFFECTIVE WAY FOR BUSINESSES TO SHARE THEIR BRAND, VOICE AND STORY.”
AdWeek reports that video isn't going away any time soon, as major social networks such as Facebook and Twitter have embraced the format. The 80 million Millennials in the U.S. aren't just watching videos, but using videos to help with the purchasing process. And, they are 264 percent more likely to share videos about a product, service or company than Baby Boomers.
If so, why don’t you get in touch with us so we can talk about your projects.