BBVA Compass is an international brand with stringent brand guidelines. With one of the most recognizable brands in banking today, BBVA works hard to maintain consistency and message across communications channels.
In creating direct mail campaigns for credit card, personal loan and small business offers, the BBVA Compass brand is at the heart of the communications. Impactful and distinctive concepts and imagery play an important role in grabbing attention and getting the offers noticed.
Because of the results that the direct mail packages have delivered, we are now working with the BBVA Compass Internal Communications team on special employee initiatives that position BBVA as a client centric organization and at the forefront of the digital revolution in banking.
“A BRAND HAS A CHARACTER, A LOOK, A TONE OF VOICE AND A WAY OF BEHAVING.”
What is the brand philosophy of Brian Chesky, CEO of trendsetter Airbnb? It's better to have 100 people love you than to have 1,000,000 people like you.
If so, why don’t you get in touch with us so we can talk about your projects.