A longstanding South Alabama community bank had recently expanded into Florida and wanted to promote their history in a branded, feel good way.
CCB Community Bank had delivered many firsts to their communities from the first drive thru banking in town to the first community bank to offer mobile banking. But their customer firsts are what really makes them great. The concept, The Bank Of Firsts, came to life in a budget friendly 30-second television spot.
The Bank of Firsts theme positions CCB as a bank with a rich history and a progressive future. Following its successful six-month run, we developed a second similar spot “The Bank of Empowerment” to promote CCB’s empowerment of small businesses in their communities.
“EMOTIONAL CONNECTION IS A POWERFUL WAY TO LINK THE HEART OF YOUR TARGET MARKET WITH THE SOUL OF YOUR BRAND.”
As Zig Ziglar believes, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”
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